A Call of silence for Paul Cappelli

Posted in Allgemein


Parma, May 6, 2020. Yesterday The Ad Store official channels announced the passing of creative Paul Cappelli. “Today The Ad Store is orphaned of their father: Paul Cappelli. Our founder, President Emeritus, a guide for many of us, a creative pioneer, a brave and outside of the box thinker. We will miss you, Paul”.

Today people were invited to a moment of remembrance, the only possible option at a distance – a call open to all, a minute of silence to remember Paul Cappelli. The call of silence will take place on Friday, May 8, 3 pm CET on Zoom bit.ly/PaulCappelli.

The Ad Store international network of independent creative agencies created by Paul Cappelli gathers in mourning for the premature death of their beloved founder.

Born in 1955, Paul Cappelli started his career in advertising in 1980 to remain a creative force in the industry for many years. Winner of every major advertising award, including Cannes Lions and numerous CLIO Awards, he founded his own advertising agency – The Ad Store – in NYC in 1993.

Since then, he made it grow into an international network of independent creative agencies with offices throughout Europe, the US, Latin America and Africa, renowned for their innovative and human approach still faithful to Paul’s legacy.

During his career, Paul produced ground-breaking campaigns for some of the world’s most demanding brands, including JetBlue Airways, Alitalia Airlines, Coca-Cola, L’Oreal, General Electric, Gillette and Pepsi, gaining industry-wide recognition.

Paul was the creative force behind Coca-Cola’s advertising throughout the late 1980s and early 1990s at McCann-Erickson (“Catch the Wave,” “Max Headroom”), and became an advertising legend for signing the sexy 2005 Go Daddy commercial run during the Super Bowl.

He started his career in the mailroom at Ally & Gargano. Before founding The AD Store, Paul was the Executive Creative Director at AC&R Advertising, overseeing work for Estee Lauder, Seiko, Foot Locker, Aruba and many other accounts. He won his first CLIO at BBDO, where he worked on Pepsi, Gillette and General Electric.

In 2004 he returned to his roots, and rescued a villa in Puglia, Italy, from ruin and transformed it into a welcoming and picturesque B&B.